Bill Aulet, “Disciplined Entrepreneurship.” Wiley, 2013.
Dan Olsen, “The Lean Product Playbook. How to Innovate with Minimum Viable Products and Rapid Customer
Feedback.” Wiley, 2015.
Alexander Osterwalder and Yves Pigneur, “Business Model Generation.”
Wiley, 2010.
Other Books
Entrepreneurship Methodologies and Workbooks
Bill Aulet, “Disciplined Entrepreneurship Workbook.” Wiley, 2017.
Steven G. Blank, “The Four Steps to the Epiphany. Successful Strategies for Products that Win.” Lulu, 2006
(pdf).
Eric Ries, “The Lean Startup.” Penguin, 2011.
Jake Knapp with John Zeratsky and Braden Kowitz, "Sprint. How to Solve Big Problems and Test New Ideas in Just Five Days."
Bantam Press, 2016.
Case Studies
Ben Horowitz, “The Hard Thing about Hard Things.” Harper Business, 2014.
Kai-Fu Lee. "AI Superpowers: China, Silicon Valley, and the New World Order." Houghton Mifflin Harcourt,
2018.
Clayton Christensen, “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of
Innovation and Change).” Harvard Business Review Press, 2016.
Brad Stone, “The Everything Store: Jeff Bezos and the Age of Amazon.” Corgi, 2014.
Peter Thiel with Blake Masters, “Zero to One: Notes on Startups, or How to Build the Future.” Virgin Books,
2015.
Steven Levy. "In the Plex." Simon & Schuster, 2011.
Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul
Choudary. "Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make
Them Work for You." W. W. Norton & Company, 2016.
Ed Catmull with Amy Wallace. "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True
Inspiration." Random House 2014.
Ideation, Prototyping, Innovation Management
Laura Klein, “UX for Lean Startups.” O’Reilly, 2013.
Tim Brown, “Change by Design.” Harper Collins, 2009.
Tom Kelley and David Kelley, “Creative Confidence.” Harper Collins, 2014.